Starbucks Sustainability

In this group project, we were tasked to design a unique sub-brand of Starbucks Coffee that emphasizes sustainability and partnership with the Rainforest Alliance for the packaging and merchandising of three distinct forms to be sold for at-home consumption. The goal of this project results in 4 deliverables: a unique Point of Purchase (POP) display, and three unique coffee packages to display three different forms of coffee (whole bean, grounds, and K-Cups). Deliverables should be designed within a new sub-brand system that ties them all together under a common visual identity.