Chobani Plant Based

Our objective for the Chobani non dairy yogurt was to reimagine Chobani’s current plant based yogurt products and create a unique sub brand to appeal to their target audience more effectively. We did this because Chobani’s current plant based sub brands, “Chobani Oat” and “Chobani Coconut”, do not stand out in the rapidly growing, highly competitive, dairy free market.